With that being said and the hopes that you understand where I am coming from (will explain further later at OPEN SOUL at OASIS) Our advoccacy has to be very strategic...we cannot continue to ignore these very important dynamics...I think JFLAG should pull the advert, it was not consultatory...not with the community, the media houses and/or the same persons it is intended for. The PSA is a media campaign aimed at addressing widespread social behaviour and should be treated with the seriousness the issue of homophobic violence and loss of lives dictates, and certainly not left up to the gang of 10 (regardless of how chivalrous the notion seems).
I think the PSA should be pulled admitting its shortcomings and advising that it will be redone after a process...the intention is not at all wrong...but Jamaicans cannot deal with direct advocacy...as a result of this advert, the acceptance that LGBT ppl on the ground has been enjoying will be eroded..as there was no plan to introduce this idea in a way that people would be able to appropriately simulate the information...what is happening is that ppl with homophobic agendas now have the proof to spray propaganda to a crowd-motivated bandwaggonist set of ppl who act before they think and do not value understanding an issue and the importance of forming an individual opinion...and that is what is scary..it needs to be pulled and pulled now. In the same way a commisioner can be made to apologise for unfair statements about organised crime and the community...we should be able to step back."
Blow to gay ad - TVJ rejects J-FLAG’s PSA ....... J-FLAG says rejection of PSA unfortunate
Here is the previous ad campaign tied in with HIV issues and general human rights:
In my opinion, this reaction to the PSA is going to test our unity as a movement. We need to pull together and make every effort to be present at spaces (other than the ones we control) where meaningful dialogue can take place. For example, despite my handing out my card to all the persons at Oasis and requesting that those interested in participating in a more 'racially representative' PSA (still not sure what that means) contact me so that we can produce same, I have not been contacted. Such an attitude of passivity leaves the few committed persons to push the work along."
Peace and tolerance